The Yard
The Yard is a cafe and bistro with roots in Vietnam that takes architectural inspiration from cafes and bistros in Europe.
The Yard aspires to be one of the first locations that come to mind when individuals wish to work or study while enjoying their preferred beverages.
Client Sector
Food & Beverages
Art Direction
Logo Ideation & Animation
Brand Guideline & Application
Branding
CREDITS:
Photography: Hieu Le
A thorough adjustable logo system has been built, combined with flexible layouts and wood-tone colors, to emphasize the cosy environment and playful space of The Yard.
The Yard's wordmark draws inspiration from Art-Deco design, combined with interior design and decoration itself to create a vivid European ambiance in the center of a Hanoi street.